Six Apart, after introducing Friendster blogs, now introduces MLBlogs, a tool for blogging about MLB. OmMalik - who had the scoop on MLBlogs.com being registered - sounds happy, BusinessLogs is not impressed. (Incidentally, I had no idea that baseballblogs.org was associated with Markos Zuniga, but I guess I must’ve missed the Times article.
Edit: as you’ll see in the comments, I’ve been informed that baseballblogs.org is NOT associated with Kos.)
While MLB’s benefit is clear (revenue stream, developing a community), Six Apart also seems to benefit from the co-branding - now they’re not just a generalist host like Blogspot or Blogs.com, they have specialised blogs like this and the Friendster ones.
Still, I’m not really sure what improvement MLBlogs will have over regular Typepad Sox blogs, judging from the page. They did sign up Tommy Lasorda - Lord knows if he’ll maintain the blogging frequency - and some others, and some broadcasters and groundskeepers, but no players yet - nothing like Jody Gerut’s blog. We’ll see. Right now it’s basically costless to maintain a Sox blog if you use Blogspot - as lots of other Sox bloggers do - so I wonder what kind of new additions to the Sox blogosphere the development will bring.