Didn’t watch the Superbowl - couldn’t bear to see the Colts, not after what they did to the Patriots - but this was a good commercial from GM, featuring one sad robot.
Have to say the concept of an anthropomorphised object reminded me a lot of Spike Jonze’s Ikea lamp commercial, which, as one might expect from Jonze, is very self-reflexive about commercials and how they manipulate you:
It’s an interesting study in contrasts - the GM commercial is meant to play up permanence, while the Ikea one focuses on ephemerality (or at least the idea that lamps aren’t meant to last a lifetime), and yet they both use similar techniques. Up to their final parts they are both heart-tugging - only Jonze chooses to pull back the curtain while the GM one goes for the Dallas ending.
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