Was reading an article about the attempts to turnaround Ford’s fortunes (well, shame on them for sticking so long to fuel-inefficient SUVs) and came across this quote by Mark Fields, president of Ford’s Americas operations:
“My intent is that, going forward we bring that to the next level,” Fields said on CNBC. “We have to do and we are going to do a much better job of leveraging our global architecture to spin more products through product development.”
Um, could you have any more jargon in two sentences? “Going forward”, “leveraging”… ugh. The worst thing from a communications and clarity point of view is after reading that you have not much idea what the company will actually do to develop new products. Or maybe I’m just not used to leveraging global architecture…