An interesting trend in advertising for women’s products lately seems to be encouraging the consumers to be happy with who they are: Dove’s Campaign For Real Beauty has its models plastered all over Singapore, while Always sanitary pads in the US now has a “Be Happy With Your Period” campaign. I guess ultimately it’s still firms trying to sell things to people, but it does seem to be a step up from “make people feel bad so they feel a need to buy the product”.
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