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A capital idea

·2 mins

The New York Times’ style section devotes a whole article to the decline of the thong, with the usual sociological analysis of the rise of the trend:

The thong underpant became a cultural touchstone, the very symbol of the tease. It caught on at a time when lad magazines like Maxim and FHM, with their photographs of panty-clad but never entirely nude women, took over from the old-man’s magazine, Playboy, with its gauzy, fully naked pinups; when adolescent love was celebrated with the soul-free hookup, a form of physical connection without the burden of intimacy. Ms. Lewinsky flashed her thong to begin an affair that didn’t feature real sex, at least by the definition of one of the parties.

Right. Of course, beyond sociology, there’s the simple fact that, as the article notes, the boy short became trendy. I presume part of that was that a woman can wear a boy short without feeling like she’s flossing her butt. Anyway, the English hound in me was more intrigued by the following sentence:

Steve Colbert, dreadlocked and wearing a crocheted cap, was covering the show for Floss magazine and sipping from a plastic cup filled with Champagne.

So the Times has given in to the champagne marketers and started using the capital C for the sparkling wine. Interesting, but I suspect “champagne” has fallen too much into the camp of words that have lost their proper noun status, like “day-glo”. It just looks pretentious.

(Ooh, I typed the name of this entry into Google and discovered that it’s also the name of a language and usage blog. Exciting times for this copyediting-loving former writer. At some point in my life I’d like to write a column on language.)