Talk about getting pumped up for a trial - this judge was caught using ah, ahem, “male enhancement pump” in a court room.
Also, the New York Times Magazine has a piece on how consumers perceive that products that hurt must be effective. (In this case, the product is Lip Venom, which supposedly produces the bee-stung lip look.) That’s why original Listerine has that medicinal taste - or so one hears.